ferrario international printing © 2013
During a sentimental trip on the shores of Italian Lakes, Paola Ferrario came to the realization that postcards are the ultimate form of photographic art: they are indexical, they circulate freely and they glorify mechanical reproduction. She founded FIP, a collaborative publishing project involving artists from around the world. Each project, a series of eight to twelve postcards, constitutes an affordable, small-edition portfolio centered on the particular practice of each artist, in whatever medium. Seeking to satisfy the human desire for the hand-held object while stretching the conceptual parameters of contemporary image-making, FIP rethinks what postcards can be today.